Cc ch? s? quan tr?ng trong m?t chi?n d?ch g?i email marketing

admin admin
Ki?n Th?c
19/08/2024

C m?t s? ch? s? quan tr?ng m b?n c?n quan tm khi theo di hi?u qu? c?a m?t chi?n d?ch g?i email marketing. D??i ?y l m?t s? ch? s? quan tr?ng m b?n nn theo di v phn tch:

  1. T? l? m? email (Open Rate): ?y l t? l? ph?n tr?m ng??i nh?n email ? m? email. N cho bi?t m?c ?? h?p d?n c?a tiu ?? v n?i dung email c?a b?n.
  2. T? l? Click-through (Click-through Rate – CTR): ?y l t? l? ph?n tr?m ng??i ? m? email v nh?n vo lin k?t trong email. N cho bi?t m?c ?? h?p d?n c?a n?i dung v lin k?t c trong email.
  3. T? l? chuy?n ??i (Conversion Rate): ?y l t? l? ph?n tr?m ng??i ? th?c hi?n hnh ??ng m b?n mong mu?n sau khi nh?n email. V d?, mua s?n ph?m, ??ng k s? ki?n, ??ng k d?ch v?,…
  4. T? l? hu? ??ng k (Unsubscribe Rate): ?y l t? l? ph?n tr?m ng??i ? hu? ??ng k nh?n email c?a b?n sau khi nh?n ???c email c?a b?n. N?u t? l? ny cao, c th? b?n c?n xem xt l?i chi?n d?ch email c?a mnh.
  5. T? l? bo co email spam (Spam Complaints): ?y l s? l??ng ng??i ? bo co email c?a b?n l spam. N?u t? l? ny cao, email c?a b?n c th? b? g?n nhn l spam v ?nh h??ng ??n uy tn c?a b?n.
  6. ROI (Return on Investment): ?y l t? l? l?i nhu?n trn m?i ??n v? ti?n m b?n ??u t? vo chi?n d?ch email marketing. ?y l ch? s? quan tr?ng ?? ?nh gi hi?u qu? c?a chi?n d?ch.

Theo di v phn tch cc ch? s? trn s? gip b?n hi?u r h?n v? hi?u qu? c?a chi?n d?ch g?i email marketing c?a b?n v c?i thi?n chi?n d?ch trong t??ng lai.