C�ch h?n ch? Spam khi g?i m?t chi?n d?ch email marketing

?? h?n ch? spam khi g?i m?t chi?n d?ch email marketing, d??i ?�y l� m?t s? c�ch b?n c� th? �p d?ng:

1. Thu th?p v� qu?n l� danh s�ch email ch?m s�c:
– ??m b?o r?ng b?n ch? g?i email cho ng??i ?� ??ng k� ??ng � nh?n email t? b?n.
– Ti?n h�nh x�c nh?n ??ng k� th�ng qua h? th?ng double opt-in ?? ??m b?o ng??i nh?n email l� ng??i th?c s? quan t�m.

2. Chu?n b? ti�u ?? v� n?i dung email chuy�n nghi?p:
– S? d?ng ti�u ?? h?p d?n, kh�ng s? d?ng t? ng? ho?c c� ph�p spam ?? tr�nh b? g?n nh�n l� spam.
– Ch?m s�c n?i dung email, ??m b?o n?i dung ?�ng tin c?y v� h?u �ch.

3. S? d?ng d?ch v? g?i email chuy�n nghi?p:
– S? d?ng c�c d?ch v? g?i email marketing chuy�n nghi?p nh? Vimail ?? t?i ?u h�a vi?c g?i email v� tr�nh b? g?n nh�n l� spam.

4. ??m b?o cung c?p t�y ch?n h?y ??ng k� d? d�ng:
– ??m b?o r?ng ng??i nh?n email c� th? d? d�ng h?y ??ng k� n?u h? kh�ng mu?n nh?n email t? b?n n?a.

5. Th??ng xuy�n ki?m tra v� c?i thi?n t? l? b�o c�o spam:
– Ki?m tra t? l? b�o c�o spam v� x�c ??nh nguy�n nh�n. C?i thi?n n?i dung v� c�ch ti?p c?n ?? gi?m t? l? b�o c�o spam.

6. Tu�n th? ph�p lu?t:
– Tu�n th? c�c quy ??nh v� lu?t ph�p v? email marketing nh? CAN-SPAM Act t?i M? ho?c GDPR t?i EU v� ti�u chu?n ph�ng ch?ng th? r�c c?a Vi?t Nam ?? ??m b?o chi?n d?ch email marketing c?a b?n h?p ph�p v� kh�ng b? g?n nh�n l� spam.

Nh?ng c�ch tr�n s? gi�p b?n t?ng c? h?i cho email marketing c?a b?n ???c giao v�o h?p th? ??n c?a ng??i nh?n m?t c�ch hi?u qu? m� kh�ng b? g?n nh�n l� spam.